Monday, January 15, 2007

Got noseplugs?

Here's a NY Times piece about the ways that companies are trying to find ways to have their advertisements stand out above the clutter of all the other ads. My favorite: a series of billboards for milk that emitted the scent of freshly-baked cookies. It's an arms race to find new mediums or new spaces to slap up a company logo. We've covered the egg breakthrough in a previous post.


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